A seasonal toy called "Bones" is making waves as a Halloween tradition designed to keep an eye on children during October. Similar in concept to the popular Elf on the Shelf, the new character centers on teaching lessons of kindness, respect, and good behavior through interactive fun.

The product was created through a joint family brainstorm involving Fetscherin and his two daughters. Leveraging his background in business and product development, Fetscherin helped transform his daughters' original concept into a commercial reality.

Regarding the project's execution and commercialization, Fetscherin noted his role in executing the strategy, telling his daughters, "I'm a marketing professor. I can make this happen for you."

Watch the full interview here.

• Rollins in the News